After a career in high-tech marketing, leading global marketing organizations for both private and public companies, Jay Seaton has joined the board of trustees at the New Hampshire Boat Museum (NHBM) in Wolfeboro.
Regarding his association with NHBM, he said it began in earnest in 2018 when he began to pilot their Millie B boat tours. “I had visited the museum several times prior to that,” said Seaton, who described himself as “a lifelong boater.” “I never realized, though, the extent of boating programs that NHBM provides – from sailing, kayaking, boat building, safety, and education to boat racing.”
He also possesses extensive commercial captain experience, including time spent as the primary captain for Isaiah’s Ark, which provides families whose child has cancer with a day on Lake Winnipesaukee. “I grew up in a family of boaters, and I have owned dozens of power and sailboats from 8′ to 48′,” added Seaton.
In looking to NHBM’s future, he expressed his hope he can assist the organization through its upcoming growth and expansion phase. In 2022, NHBM announced an expansion to a new location at 130 Whittier Highway in Moultonborough, NH. In this new space, NHBM will have significantly more space for exhibitions and educational programming, greater visibility, and climate-controlled storage space for its collection.
“I have extensive experience growing small companies with limited funding into successful enterprises,” said Seaton. “I look forward to helping NHBM refine its strategic plan into something quantifiable and actionable in helping to position it as the preeminent boat museum in New Hampshire…I want to help ensure the plan is executed successfully.”
About NHBM
Founded in 1992 by antique and classic boating enthusiasts, NHBM is committed to inspire people of all ages with an understanding of, and appreciation for, the boating heritage of New Hampshire’s fresh waterways. NHBM exhibits, events and programming covers everything from boat charters, boat trips and race boats to canoes, wooden boats, outboard motors, sculling, sailing sunfish, and Lyman and Johnson motors. Some of our hands-on programs take place on Lake Winnipesaukee. NHBM is sponsored in part by Goodhue Boat Company, Eastern Propane and Oil, Stark Creative, KW Lakes and Mountains, Taylor Community, Belletetes, and North Water Marine.

